Stepping outside my house every morning, I can’t help but notice the fantastic colors that come during Fall in Wisconsin. The leaves make me smile. Could that be because Fall is my favorite time of year? Maybe. Color psychologists, however, have other ideas.
Colors and emotions have been tied together for many, many years. Ever been ‘green with envy’ or ‘feeling a little blue’? If color really can influence behavior and feelings, as it is suggested, imagine the power a carefully chosen color palette could have for a retailer. On the flip side, a haphazard color choice could send out the wrong vibe entirely. It might be worth a little research.
Retailers, take note. What are your colors saying about you?
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Side note, I checked into the feelings associated with the colors that are covering my front lawn right now. Here’s what I found:
- Red: Passion, strength, energy, fire, love, excitement, speed, ambition
- Orange: energy, balance, heat, fire, enthusiasm, flamboyance, playfulness
- Yellow: Sunlight, joy, happiness, earth, optimism, intelligence, idealism, wealth, hope
- Brown: Calm, depth, nature, richness, rusticism, stability
Some very smile-provoking emotions indeed!
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