Being In Our “Right” Minds

I never thought of my brain as being divided, but after reading more about “left-brain” activities and “right-brain” activities, it’s hard to not to imagine an “Odd Couple” type cast taking up residence in my head. First, you have Lefty- the kind of nerdy side that is all orderly, analytical, and logical. Then there’s Righty – the go-with-the-flow, artsy side that’s all about creativity and imagination. How the two peacefully cohabitate and avoid Felix and Oscar-esque shenanigans is beyond me, but they do.

I think fixture design companies are sort of like brains. Traditionally, we have been forced into left-brained thinking. It was more about logical layout and what made the most sense according to the numbers than true innovation. However, in today’s competitive environment, retailers are challenging our right-brains to join in the planning party to help them create a memorable customer experience unlike any other.

So, it looks like Righty’s finally getting to stretch his legs a bit and show everyone what he can do. All we need to do is find a way for him to peacefully cohabitate with Lefty in our businesses and in our designs and we should have no problem stepping up to the challenge.