What's My Name?

If asked what the most important aspect of display and retail design is, what would you say? Materials? While important, I’d argue there’s something even bigger. Color? Now we’re warming up. The product(s)? Oh so hot.

Spend just one day with a member of our sales team or our designers and it becomes crystal clear: the most important aspect is the brand’s identity. What good is a brand’s display or environment if the consumer can’t immediately figure out the manufacturer or retailer behind it?

A couple years back, F.C. Dadson relocated its sales team to the office suite adjacent to our warehouse that was previously home to a moving company. With the exception of the snazzy new reception desk and modular wall units that were designed specifically for the office, the space has remained a blank canvas...until now.

Here’s what we have to work with:

Waiting Area Wall










Wall Behind Reception Area


Any ideas?