Good Sports

I know it’s Thursday and not my normal posting day, but do I have some exciting news for you! Now that you wonderful readers have helped me prove the positive power of the blogosphere, the higher-ups are letting me post TWICE A WEEK. That’s right! Double the Dadson Diaries pleasure, double the fun. Be sure to stop by twice as often to check out new posts every Monday AND Thursday.

Being my inaugural Thursday post, I knew I couldn’t just write about any old thing. So imagine my excitement when the perfect topic ended up in my inbox the other day. My boyfriend, the crazed Green Bay Packer fan, is also a huge fan of the Milwaukee Brewers (no surprise there!) and baseball in general. He forwarded me this story he found on ESPN.com with one line of text reading “Stories like this are why I love sports.”

In a similar way, that’s why I love the display industry. So many people working to help their clients achieve their dreams without fanfare or widespread recognition. We aren’t the ones who hit the ball –the retailers and product marketers do that, but we will help them score a homerun. When a shopper sees one of our product merchandisers, they don’t think “F.C. Dadson.” Instead, they think of the brand and product that’s on display and that is very much victory in our book.