MOO-ve Over Boring Business Cards

So, I’ve come to the realization that I am not an innovator. I was having this conversation about vacuum cleaners with a friend of mine and we got to talking about how cool a guy like James Dyson is. I mean, he basically re-invented the vacuum. He took something that he wasn’t 100% impressed with and made it better. It took him hundreds of tries, but he got it.

My mind just doesn’t think like that. When it comes to everyday things like vacuum cleaners, I accept them for what they are. Take business cards, for example. The stack I have in my desk drawer is full of different colors and different fonts. Some are glossy, others are printed on recycled paper. But they are all the same size. I’ve come to accept that this is the acceptable size for business cards. I’ve also come to accept each person’s card order comes with just one design. But another innovator, a man by the name of Richard Moross, has me second-guessing.

Checking out Enterpreneur.com like I do every Thursday morning, I stumbled across this article about Moo, a printing company that is breaking the stereotype with every business card it prints. Working off the premise that traditional business cards weren’t giving people a proper platform for promoting personal websites and blogs, he came up with the idea of the MiniCard, a pint-sized card that allowed people to promote their online identities. To make the idea even sweeter, each card in the 100-card set could feature a different photo from the card creator’s personal collection.

I thought the MiniCard was pretty cool, but Moo’s capabilities don’t stop there. You can personalize stickers, notecards, greeting cards, post cards, even gift certificates. And for those traditionalists, the company recently announced that it is going to start printing standard-sized business cards.

Looking for a way to make your company stand out? This could be just the thing to get you noticed.