Looking for start-up money? Ask the Frequent Fliers.

It's no secret that traditional funding for entrepreneurial pursuits is all but dried up. But the great thing about entrepreneurs is that they are a creative group of people and one of that group's fearless leaders, Richard Branson, is providing yet another avenue for entrepreneurs to get their ideas off the ground(literally): PitchTV.

Entrepreneurs can create video clips (no longer than 2 minutes) and upload them to the Virgin website. Visitors of the site then vote on their favorites. The top 5 vote-getters each month win the prize of having their pitches aired on PitchTV, a new channel in Virgin Atlantic's in-flight entertainment line-up.

The goal of the project is to put aspiring business people in need of funding in contact with those current business people who might just want to do some investing. It's a clever idea (leave it to Branson to come up with it). It'll be interesting to see which, if any, pitches get any traction with this service.