Popping Up for Summer

There was span of weeks where it seemed the Diaries was consistently making mention of one pop-up store or another opening up around the nation. Seemingly the store concept-du-jour, there were news releases everywhere announcing the arrival of these temporary spaces.

Well, it's been a while since we've come across word of new pop-up locations, but thanks to Forbes.com, we've gotten the low down on what's popping up this summer.

• The Save Fashion Store, located in New York's Port Authority Terminal, featuring designs from independent designers like Charlotte Ronson, Earnest Sewn, and Rag and Bone. (This store closes tomorrow, so you better make a run for it quick!)
• Reebok's pop-up gym on West Hollywood's La Brea Drive, promoting its new JUKARI Fit to Fly exercise program. Hosting classes through the end of July, people can sign up through Reebok's website.
• Gap has teamed up with Havianas to open a flip flop shop next to its New York flagship, giving customers the ability to customize a pair of flip flops as well as purchase the latest in Gap khaki shorts, tees, and polos.

Some other interesting tidbits about pop-up shops:

• Brands love the buzz; new designers love the potential sales.
• For smaller endeavors, "the costs to open a temporary space run about $150,000."
• For larger brands, the cost could run as high as $1 Million.
• Pop-ups serve as viable testing grounds for new products/services and can help brands decide whether to take the plunge into a permanent storefront.

So, pop-ups are still popping up and if you live on the east or west coasts, you're set (Middle America, our time will come!).