The Social Media Movement: We're in. Are you?

Touring the blogosphere this morning, I saw that our friends at No Limit Media Consulting had posted this "call-to-action" for franchisors to join the social media movement. If you're a franchisor who's not currently blogging, hosting a Facebook page, or tweeting, you should really check out their post out for some compelling reasons to start. (One that we found particularly interesting: 93% of consumers feel that companies should have a social media presence." 93 percent, people!)

With franchisors' involvement in various social media outlets growing, there's no better time for the rest of the franchise industry (suppliers included) to cultivate our own presence within these channels. For F.C. Dadson, it started in 2007 with this blog; and you can expect to find us broadening our social media reach in the near future. Why we do it (and why you should too):

• We want to make our company as approachable as possible.
• We want to make F.C. Dadson as easily-reachable as possible.
• We want to give the F.C. Dadson name as much personality as the people who work here have.
• We want to share our experiences.
• We want to spread our knowledge.

But most importantly, we want to give our clients and prospects a sounding board, a place to share experiences, express concerns, become part of the conversation here at F.C. Dadson.

By no means is this list all-encompassing. The longer we think about it, the longer the list gets. This is just the "highlight reel," but still more than enough motivation for us to be a part of the social media movement. F.C. Dadson's in. Are you?