What Makes YOU Different

If you've ever wondered just how important a store's atmosphere is to the overall brand experience, head on over to the Retail Design Diva blog and check out Ron Knoth's lament over his neighborhood Dunkin' Donuts being turned into a Tim Horton's.

When you're selling a product such as coffee, which people can get in practically any food service establishment, you need another point of difference. A signature menu item at the very least. But even better than a signature menu item is a signature store experience. Slapping a new paint color on the walls and hanging new signage is a start, but is that enough? Not according to Ron, and I think I'd have to agree.