Hot Trend: From QSR to Fast Casual

A formidable hybrid that takes the speed of quick-service and combines it with the quality and atmosphere of casual dining, fast casual restaurants have a good thing going during this recession. Perhaps impressed by their slightly more upscale kin, we've seen a number of quick-service restaurants (QSR) add higher-quality, more sophisticated menu items (think premium burgers and lattes) while other have revamped their interiors to encourage lingering. With brands like Baskin-Robbins, Toppers Pizza, Captain D's and even McDonalds joining in the movement, "going fast casual" is turning into one hot trend.

Looking at the design side of things (as we're apt to do at the Diaries), what designates a fast casual interior from a traditional QSR? To begin, the seating is generally more comfortable and there tends to be more of it in a fast casual design. In place of vinyl-covered chairs, you'll find fabric. There may even be a "lounge" area with soft furniture and a coffee table. Cozy booths are also making a comeback.

Also, much more thought is put into and emphasis placed on the materials and finishes incorporated into the space. Less plastic and more wood tones, metallic finishes, and other natural (or at least natural-looking) materials. Recycled materials are also a hot design commodity right now.

To sum it up in a word, fast casual design puts more focus on ambiance. Which make sense because it all plays into the idea of wanting customers to stay and enjoy their food as opposed to the "in-and-out" mindset of quick-serve.