More Names Join the Pop-Up Game

Is it December already? Time flies as the year ends. In fact, this post should have been put up yesterday, but I ran out of time. So, here it is a day late, but better late than never, right?

Oh, one of our favorite topics of the year at The Diaries is back in the news. Yup, pop-up stores are still making waves, this time in Boston where this article on The Boston Globe's website discusses how retailers are taking advantage of vacant storefronts and mall spaces with temporary shops.

Often we think of larger retailers and manufacturers using a pop-up environment to promote a specific product line or brand, but as this article points out, that's not always the case. Toys "R" Us is getting into the mix with its "holiday express" stores and, along with Learning Express, is helping fill the mall toy store void left by KB Toys.

Online brands are also making the jump to temporary retail. eBay recently opened a pop-up shop in NYC and other online companies like Boldfacers.com are hosting pop-up shopping events as a way to generate revenue and build business.

The challenge for retail designers and fixture manufacturers now becomes how to build environments that attract shoppers and function like a traditional store, yet break down quickly to be stored until the next event.