Rapidly Redecorated Retail

Fantastic locations and favorable rent aren't the only attractive things about vacated stores. There's also what can be found inside like abandoned counters and displays. Taking a page out of many seasonal retailers' playbooks, retailers are making the most of what they inherit when leasing a space. Could this be a trend going into 2010? We think so.

With all the retail buy-outs and scooping up of empty spaces, retailers looking to quickly put their brand on their new locations while saving a few bucks are opting to use existing fixtures and marking their territory with a new coat of paint and signage. Some leave the fixtures as is while some refurbish them with new laminate, paint, stain, etc. to better match their branding - all at a fraction of the cost of doing a complete store remodel. For some, this is a temporary fix with the retailer planning to update the store with its complete branded design when the money's there. For others, this will be the extent of their store makeovers.

Do you see this form of quick retail turnaround gaining popularity in 2010 and beyond? Leave your thoughts here.