Experience is Everything

"Anne DiNardo, VMSD.com: How are the store design rules different between specialty retail and food?

Todd Taylor, Director of Design, Darden Restaurants: Restaurant design is a balance between what is seen and experienced by the guests and what happens outside of their view. The design team must not only effectively design a front-of-house experience, but create an efficient operating kitchen. Without this successful balance, it's unlikely a guest will return for a second visit."

For any business owner -restaurant or otherwise- that is looking for a new design, it's important to find a designer with experience in your industry. While your back-of-house isn't always seen by customers, as Taylor points out in a recent interview for VSMD, it has just as much impact on a customer's experience as what they can see. A designer with applicable experience will not only make the whole place look good, but they will make it function well too.