Super Bowl Storytelling

Watching a tear-filled Drew Brees celebrate with his son after the Saints' Super Bowl win last night, I couldn't help but smile. Ok, I'll admit I have a soft spot for babies -especially ones wearing tiny jerseys and ridiculously-oversized ear muffs like Baylen was. But I'm also a sucker for a good story and that's ultimately why I found myself celebrating with the rest of the Who Dat nation last night.

Check out any marketing blog and you're likely to read that one of the best tools there is to promote a brand is a good story, and boy did the Saints have a great one. Rising from Hurricane Katrina's devastation, the team surprised pretty much everyone with a near-perfect season and a strong post-season to get to the big game where they came from behind to steal the Vince Lombardi trophy from a powerhouse team, giving their city a renewed sense of hope and something to cheer about.

While not always played out on a such a public stage, every company has a story. Savvy businesses use every opportunity to tell it. And if you really think about it, aren't store interiors the perfect blank page to keep the story going? Build excitement, create memorable experiences and watch your fan-base grow!

-Liz Blohm