Where You Are May Trump Who You Are

It's a "buyer's market" out there in real state world and businesses are surely taking advantage of it. Now may be the time to nab up some additional square footage, but please don't go at it all willy-nilly.

Due diligence is so important in real estate selection. Even having the power of a nationally-recognizable brand may not be enough to overcome a less-than-stellar location. So, avoid the lure of a "good deal" and stick with the "good investment"- an affordable space the ultimately meets your real estate requirements in a neighborhood that's also home to your target demographic. Not only will you be setting yourself up for a better chance at sales success, but you might also find build-out cost-savings by taking the time to find a more suitable space.

Inc Magazine's website is featuring a pretty solid article on real estate selection in it's Office & Operations section. For those Franchise Finance & Development Conference attendees seeking more on site selection and build out, stop by the F.C. Dadson/Javelin Solutions booth during show hours.