Color: It's No Afterthought

We've talk about the implications that color selection has on your customers' emotions before. The right color combination can set the mood for a prositive interaction. The wrong colors, on the other hand, could keep customers from even stopping in.

This afternoon I came across a new article that offers more support for this idea. While the content is more geared toward product and packaging color, I think its message is quite pertinent to the store design world as well: color selection should be more than just designer discretion, it should be viewed as a strategic business choice.

"'The first point of interaction is shaped by the color, and color is the most memorable sense,' says Leslie Harrington, the executive director of The Color Association and a color consultant. 'Before anything else, they see color.'" So why not put color's power and influence to work for you and create a great impression from the start?


--Liz Blohm