Maximum Impact Retail Fixtures

According to this article on the New York Times website, it seems that retailers are taking to smaller spaces to sell their wares. Some brands, like Nike, are rolling out more compact prototypes. Others, like Anchor Blue, are partitioning off areas of their current stores to reduce their selling space.

The reasons for the shrinkage are many, but one thing's certain: smaller stores call for smartly-designed retail fixtures. And that brought to mind an article that F.C. Dadson put together a while back called "Maximum Impact Fixturing." Here's an excerpt:

Fixtures as function.
Beyond looking good, fixtures serve a purpose. From point-of-sale to merchandising and everything in between, you want to make sure your fixtures are performing to the max. Building in functional details is one way to keep your fixtures working for you. Work surfaces and storage areas can be stylishly incorporated or cleverly hidden in a fixture. Adding literature racks or interactive media screens to merchandising pieces not only allows consumers to see the product but learn about it as well.

If you're looking to increase the function of your fixture design, consider going modular. Modular components allow a fixture to change with your needs. So when that hot, new product comes in, you can essentially create a new fixture to display it.

For more ideas to maximize your fixtures' impact, check out the rest of the article at FCDadson.com.


-- Liz Blohm