The Franchise Leadership & Development Conferenece is October 12-14, 2011 in Atlanta, GA. Marie VanDrisse and Tim Matey from F.C. Dadson will be in attendance and we were wondering if you'll be there too.
Marie will also be speaking on Thursday, October 13 at 11: 30 am on "Site Selection and Build-out Programs that Can Drive Sales". If you are interested in learning more about F.C. Dadson, feel free to call either Marie or Tim at (800) 728-0338 to set up a meeting at the show.
Friday, August 26, 2011
Chapter #10 - Rollin' Out the Dough
Marie VanDrisse is back with the next chapter of her kiosk development story. In case you happened to miss the previous chapters, you can check them out here: Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, Chapter 6, Chapter 7, Chapter 8, Chapter 9
Chapter #10 - Rollin' Out the Dough
Of course, there are advantages to skipping the pilot phase and going to a full rollout of a kiosk program. For those of you out there with experience and confidence in a kiosk program, economies of scale can dramatically cut the cost per kiosk.
That's in part because design and engineer costs can add up each time you modify a custom kiosk. With a larger number of kiosks, you can spread the cost of engineering development over multiple units.
If you have experience from other concepts and fully understand the value and ROI of an effective kiosk system than you may concern bypassing the pilot phase and move directly into full deployment. If you have previously managed a deployment of an ice cream concept and now you're employed by a corporation that sells yogurt you past knowledge can certainly be carried over.
Some kiosk companies will offer price breaks for commitment to a large number of kiosks. For instance, some will waive the kiosk engineer fees if the customer commits to a certain number of kiosks. Amortizing a $5000 engineer fee over 100 units will get a buy-in every time. But the same fee over 10 units could break the bank.
With so much to be gained financially on a full rollout, the pressure to gamble that everything is correct within that kiosk program, without full in-the-field testing, can be persuasive.
-Marie VanDrisse (For more about me, visit my LinkedIn page.)
Chapter #10 - Rollin' Out the Dough
Of course, there are advantages to skipping the pilot phase and going to a full rollout of a kiosk program. For those of you out there with experience and confidence in a kiosk program, economies of scale can dramatically cut the cost per kiosk.
That's in part because design and engineer costs can add up each time you modify a custom kiosk. With a larger number of kiosks, you can spread the cost of engineering development over multiple units.
If you have experience from other concepts and fully understand the value and ROI of an effective kiosk system than you may concern bypassing the pilot phase and move directly into full deployment. If you have previously managed a deployment of an ice cream concept and now you're employed by a corporation that sells yogurt you past knowledge can certainly be carried over.
Some kiosk companies will offer price breaks for commitment to a large number of kiosks. For instance, some will waive the kiosk engineer fees if the customer commits to a certain number of kiosks. Amortizing a $5000 engineer fee over 100 units will get a buy-in every time. But the same fee over 10 units could break the bank.
With so much to be gained financially on a full rollout, the pressure to gamble that everything is correct within that kiosk program, without full in-the-field testing, can be persuasive.
-Marie VanDrisse (For more about me, visit my LinkedIn page.)
Tuesday, August 23, 2011
F.C. Dadson's turnkey, interior build-out program gets franchise locations open faster - open 4 weeks faster than industry average - so franchisee can start generating revenue sooner and franchisors can obtain royalties. We also use our expertise and buying power to make your build-out program is a as cost-effective as possible. Our streamlined program has been proven to save franchises time (and money) during build-outs.
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