A Store's Personality

Think stores don't have personality? Think again. Here's an entertaining post from over at the Retail Design Diva blog that compares stores to boyfriend types.

While very tongue-in-cheek, it proves a very important point: image is everything in retail. Are your stores giving off the right impression? Does your decor do your brand justice? If you aren't sure, you might just be selling your brand short.

This is why it's so important to show your brand personality when working on a store design. Show us "who" you are, tell us what kind of impression you want to make, and don't be afraid to let us designers know if we're missing the mark. Sure, "sleek and sexy" looks cool, but if you're really the boy or girl next door, that perfect match (i.e., your target customer) may walk right on by.