Monday, June 8, 2009

Taking Care of the Retailer

If someone was to ask us what our number one priority in doing business here at F.C. Dadson is, we wouldn't hesitate in answering with "making sure our clients are taken care of." That simple statement encompasses a number of things from responsive and personalized service to quality products and keeping promises.

In recent years, F.C. Dadson -along with a number of other fixture providers- is finding our commitment to "taking care of clients" has transformed our business. Retailers are treating us more like a partner than a vendor, meaning we are now being asked to provide more than just fixtures.

This meant branching out into design, space planning, installation, fulfillment, and eventually construction management and consulting. It also meant building a strong network of vendors across a variety of industries that F.C. Dadson and our clients could turn to for help in areas outside our reach.

Isn't it great when a company's commitment to its clients not only satisfies client needs, but ends up making the company itself stronger? The recession is causing a lot of client needs to change. Embrace the change. You might just end up better for it.

For more commentary on how retailers are changing the fixture manufacturing industry, check out VSMD's special report Fixture Trends: Together We Stand.

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