Turn It Upside Down

You know what I hate? When there's a deadline for a project fast approaching and I have a bad case of creativity block (very similar to writer's block, in case you're wondering) happening. The ideas just don't flow, or they do flow but just fall flat.

Find the same thing happening to you? After hearing what The Gap did at a Vancouver, B.C. store to promote its new loyalty program, I think I might have the answer: turn what you're working on upside down and approach it from this new angle. (Side note: I mean this figuratively, but if literally turning something upside down works, I say go for it.)

-- Liz Blohm